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Too Fast for Too Many

s a not a manifesto and it' s not an e Bookhe eleventh hour ofhe Power of the Written Word as we Step into 201 4ords Transformational prowessmigrants and NativesBeyond the Digital Divide, much BeyondologyMoores layDealing with Limitless growthackling Educational Constraints in Time of Limitless GrowtSmall Busiand Limitless Tech292 Language and Cultural Limitations3

The ever-changing SEO rules354 Online marketingConcluding but not concedingTRANSLATIONS MUL TILINGUAL CONTENT AND SOCAL(O/O FACILITA96WWWVOXROXMEDACOM

ercent of boomers and 5 9 percent ofa social networking site82 percent of viewers say yous their preferred online video watching siteh three in four online video watchers have taken action-such as searchingle Internet for more information --as a result of an online82 percent of them use a search engine to gather information on a topic ofd to broadcast their opinionsry savvy, veryROTFLOL! Finally figured out that the boomers have more disposable income thanHllenneals did we? AND that we are actually tech sawy?That WEactually invented all the neat gadgets that YOURE using? Welcome to the REAL world>2 RepliesJJ 10 months ago Report Abuse8曰0Let me see, in my house there are 3 flat screen TVs, 3 Iphone 4s, 4 computers, i Padod, X box and Blue Ray Also I love streaming Netflix to my little gadgets The best partis I got to pay cash for all of it instead of using some credit card with it's confiscatoryinterest rate

One thing LMoreDonM·10 monthsReport Abuse50y when I was your age, we had to upload our assignments by modem both waysin(sucks on false teeth, hikes trousers up to nipples, revealing black socks and tennisshoes)Now get off my AS%ing grass and shove that Taylor Swift &% up your &%"voxroxmediacom

he figures and quotes above, however, are representative of a poof over-45sonly in certain countries and do not necessarily reflect the reality of middle age andolder citizens in other nations as these graphs indicateShare of Internet users in the total population2006Using Intemet:201India: 103developerTotal population: 65 billionTotal population: 7 billionNote:* EstimSource: TU worldation/ICT Indicators dahe Digital Agenda scoreboard published by the european Union stated that aroundusedRomania, Bulgaria, Greece, Cyprus and Portugal have the highest rates of non-usersage being the principal factor limiting their ability or willingness to usehirds of Europeans aged 65-74 and about hahose aged 55-64 havehe Internet

When asked about their reasons for not having an internet connection theespondents citedo equipment and access costsect these quantities to reduce as a more Internet savvy generationkes place blIs more conng in ahousehold with income in the fourth quartile(or higher income earnerset, against 45% in households with incomethe first quavoxroxmediacom

his situation has led to a discussion on the need' e incentives to the take-up ofternet access by low-income families throughexpenditure in information technologies by24%ofGDP in 2008, far beyond the 2

8%of Jand the 3 3% of the United statesvoxroxmediacom

Beyond the Digital Divide, much Beyondabilityeiternet when compared to wealthier groups, is not newsdetected and branded this phenolng ago as The Digital Divide

And wedefined it as theGulf between those who have ready access to computers and theInternet and those who do not(namely rich and poor, black and whiterban and rural, educated and uneducatedAnd while most of us are sensitised to the effects of this social phe thing Is, we are ortenfigures to impress us about the overwhelming reach of the Net but on closerspection we realise things are not really what they seemFor instanceVictoria found that a lack of accessSurveying more than 300 people who needergency relief and financicounselling services, researchers found nearly half (49 per cent) did not have arernet connection and more than half (56 per cent) did not have access to andia, while internet crossed the tipping point of 100 million users in 20oort(2012), still only a modest 20 percent of urban Indians areY In China, TheSurvey Report on Internet Development in Rural China 2009more than 106 million rural people used the internet in the country (up by aquarter on the previous year) but just 15 per cent of rural Chinese were using thevoxroxmediacom

nternet compared5 per cent in citper cent respectively

So, although internet use increased, the gap widened fromlese figures are just the tip of the icebergYou just need to dig a little deeper and you'll see how it'll soon become nearlypeople to catch up with all the advancehnology, let alone, have the skill to know how to read and navigate through a websiteofitably for businessvoxroxmediacom

Now, think Mobile Technology for a secondlow often have you heard that there are three billion unique mobile subscribershe worldarly half oforldsAnd given that todaytechnont tothe Inteportunity is bFigure 3-The Tablet Photographer by Wei-Feng XeFlickrather diffeAs Harsha Liyanage and Philip edge explain, across africa, the Pacific, the caribbeanand South Asia, the new digital divide experienced at the bottom of the pyramid hasmultiple guises- in terms of signal coverage, technology and policy environmentsIn rural Africa the cost of running a network or traion tower, essential to enable voice and data transfer of mobile phones, exceeds by about 40% the potentialrevenues Being such an unprofitable endeavor, most governments and privateest in rural areas

as a result there is a shortage of about 60,000network towers to meet the mobile coication needs of African rural populationshis context, as Liyanage and Edge explain, having a mobile phone with a sIM card(one of those three billion SIM cards worldwide we are always reminded of)dead piece of plastic in the absence of a mobile signOnly last year, Reuters reported people climbing on trees to access the mobilenetwork in some parts of sierra Leonevoxroxmediacom

Figure 4John Stanmeyer, Image shot for National Geographic

Photograph: John Stanmeyer/AFP/Getty imageSignificantly, the winner of the Word Press photo of the year 2013, by John Stanmeyshows African migrants on the shore of Dibg their phones irattempt to capture an inexpensive signal from neighbouring Somalialications advances into third generation (3G)and even fourthneration(4G)mobile communication standards, 80%(according to GSMAIntelligence) of users in developing countries still live with second generation(2G) signalWhat does this meant means that while a mobile phone is the first entry point to the internet for the majorityof the poor, most of them are limited to accessing only voice and text messages Thisdiffers dramatically from the advanced capabilities most of us are so used to likebroadband, touchscreens, high storage capacities or high definition mobile TvWould a (hypothetical) sudden push and investment in the development andvoxroxmediacom

3his a not a manifestoNor is it a mission statement, or a denunciation a proclamation a declaration aPronouncement or an annotcould be, though Some might feel more comfortable about choosing one of theseSomething else you should knowhis documentlOW-To gain more customers nor is it going togive you the secret cure to weight l

ossple collection of pages put together for yoctrolawareness of a fact that escapes most of us despite its undeniable ubiquityWhattalking about ComplexityComplexity has been an integral part of our universe from the moment that resoundingwhy bother writing anything about something we are all so familiar with?Complexity, Technological Complexity to be precise is accelerating at a rateunheard of beforeAnd because the consequences of this acceleration are having a very negative impacton millions of people in this planet An impact which, if leftdevastating for futuro quote World History specialist, Professor David Christian, we have reached ahreshold moment in history, a pome where complexity has become morestringent, an amalgamation of 'Goldilocks conditionsthat make life a lot more intricateAnd withomplexity comes vulnerability and fragility


So while we are told that in this so-called "Age of influence"(Ted Rubin anyone is"ablebuild an audience and effect change, advocate brands, build relationships and makea difference, the harsh reality faced by many says otherwisehe impossibility to keep up with the speed of technological advancements, manywill be left behind in the survival raceknowSo, if you would rather call this a manifesto, by all means, feel freed likeCREDITSand for kindly sharing your knowledge and skillsAriadna lee andRic Simbol Jr tuse of your stunning image, "Shatteredvoxroxmedia


hHuman Evolutmagine we were to compress humanity s existthis planet into a 24 hourg to growl, snarlmble and finally utter their fithe best part of those 24 hours, htcommunicating verbally and through body language It would be the naturalhing to do

They would speak about what they knew and what mattered to them theirmals, plants, food and some of the sensations theyeir everyday lives like pain fear and loveThen, at 11: 07 pm someone in old Mesopotamia would record the first written messageOnly 53 minutes short of the end of that very longday would the first words be put on a stone tabletcommunicating with each other orally, would they北=velop, writingvoxroxmediacom

6he Power of the Written Word as we step into 2014oday the written word dominates most of our lives It's everywhere we turnwhether we choose to actively engage with it or not-on billboards, television ads, streetnd most significurrent prevalence of the Internet has placed the written word at the centre天狗Figure 1- Shibuya by Manganite on Flickriternet's ubiquityous to say the leasseems to foster a new proliferation of terms

More and more, onlines" words andWe hi-five to"success! when we manage to fix the tiniest domestic problWe feel depressed as a consequence of an " epic failWe distance ourselves from a situation when we feel they are giving us" TMWe urge others to enjoy the moment by convincing them that YOLO,and we defiantly "troll"others and their opinionsvoxroxmediacom

7lexicographers agree thaternet is changing the way we talkMichael Agnes, execeditor of Webster's New World Dictionary, explains thathough much of theore and moreInternet words and phrases are popping up in general discourse

David crystalof Bangenew colloquialisms in the English language are spreading like wildfire amongst groupson the net and that they are doing so by developing a curious mix ofsh varietiesresult of the fact that the majority of the young people who write irnternet are not native speakers of the language( sourcejabi, Urdu and English) and other creativevarieties are becoming so widespread that apparently some of them are even taughtEnglish diplomats to help them familiarise with the different modalities they 'll face uponarrival to theirvoxroxmediacom

Words' transformational prowessSo, lets think for a moment, is this queasy rate of change and the newly acquiredpower and recent enhanced ubiquity of the written word a positive or negativee like to think of change as something good, a chance to rid ourselves from arunwanted past, an opportunityhen up and start anew The truth is that changke everything in life, has many different sides and while it might bring a positiveansformation for some it can cause major distress to many othersmatters to us, as we will explain later, is the speed of current changes and howtable part of our lives and our coobal commof theone to adway we sustain ourselves, etc so that we can achieve a satisfactory level of balance forFirst, we need to identify where change is skewing towards the negative, towardsthe areas where the speed and the nature of change itself is causing certaithe game at a disjen we have to try to find ways to tilt it back towards the centre and conquerthose handicaps if they are not redressing themselves naturally

And as we will see, they are notvoxroxmediacom

mmigrants and Natives”the Urban Dictionary was used by Courts to defineurbaNon ofors that fabricatenline identities"); dap( the knocking of fists(the solitary ugly girl always found with agroup of hotties")Understand the vernadIsed by999 at California Polytechnic State University, it was meant to be a parody " Friends andwould sit around and make up words he said With the expansion of the Internethowever, contributors from around the globe began to joiand enforce a kind ofdemocratic evaluation of the words Urban Dictionary currently gets 110 million monthlypage views and receives about 30,000 proposed new definitions each monthA vast percentage of the global population, though, is not a"digital native"(a termcoined by Us

author Marc Prensky in 2001) Middle-aged people did not grow up withhe Internet I did not grow up with the Internet We did not even start using it as teensremain as Cnns oant who has invented the actual technology that definwe areA relic of a previous timeOld world-settlers, who have lived in theanalogue age and immigrated to the digital worldvoxroxmediacom

Further, Prensky insists the differences run ahere is a significant difference in the wayquotes a 2012 study by Time Inc whichbiometrically monitored both digital natives and immigrants for 300 hours to determinemotional engagement and visual attention Interestingly but not surprisingly, nativesshowed a lower emotional response to content, because they experienced it briefly andsimultaneously Once boredom sunk in, they movedsuggests a transformation in the time speltterns of visualattention and emotional consequences of modern media consumption that is rewiringhe brains of a generation of americans like never before said dr Carl marci, cEo andChief Scientist, Innerscope Research, who performed the biometric monitoring for thestudy

And while this posrious challenges for storytellers and marky engaging consumers, there is no denying thexperience with technology can turn older people into digital nAnd in fact, it already has The generational digital gap isIn some placesRecent research has shown that baby boomers comprsegment of smartphone owners in the US and they make up a third of all Internetusers, with a third of those boomers describing themselves as"heavy Internet usersGtudy of more than 6, 000 boomers and senioof sThe two groups spend an average of 19 hours on the Internet each week, morethan with Tv, radio and magazines/newspapersvoxroxmediacom